Why superstition works in business




















Joe the underground real estate agent. Sales in the past year or two have been especially brisk in hard-pressed housing markets such as Arizona, Florida and California, he said.

Maintaining spiritual beliefs or superstitions that cross into the business world may be more common than not, especially in turbulent times, said Adam Galinsky, a professor at the Kellogg School of Management who has studied decision-making in business. Even so, many small businesses owners are hesitant to admit their superstitions, fearful they may be cast as unprofessional by clients and customers.

Last year, after a tenant down the hall moved out of the commercial office building she rents from, Sattler asked the leasing agent to switch the numbers on her office door with those from the vacant space. She went to No. The reason? Adding her new digits together equals eight, a lucky number, according to numerologists. The second business superstition is a strict no whistling policy in the office.

I follow the Russian superstition that if you whistle indoors, it is just like whistling your money away. As a result all the ladies in the office wear heels as a part of the dress code. I will not write down any new placements or clients until I have received confirmation that the candidate has arrived at the client site. I am convinced that if I write down the information before the candidate shows up for work that the placement will fall apart.

So we take to putting it in the space we most want to lease up. I like the soft ones that kind of melt in your mouth! It has become a source of comfort that there will be a successful outcome at the end of the presentation. Don't believe in the stuff. What are your business superstitions? Admit to them here! But is such superstitious behavior only to be seen amongst traders and brokers? Unfortunately not. We have ample examples of our politicians hopping from one temple to another in response to some political crisis or the other.

Leave the political class; there is no dearth of office-going colleagues who have their favorite Ganesha or a Feng Shui plant or Sai Baba or Laughing Buddha ornamenting the office desk. Add to this, in as much as 81 percent of employees there is a high willingness to follow superstition at the workplace an equally high belief system seen across the senior management level too!

This is definitely an eye-opener. Further, the level of belief in superstitious practices is found to be higher in Bangalore and Delhi as compared to other cities. This confirms the feeling that Indian cities, despite being modern workplaces, are extremely traditional at heart.

The report states that while Vaastu Shastra and Feng Shui are the most common practices followed at the workplace, the personal favorites are lucky charms like stones, color specific items etc. In fact, a majority of senior management officials believe that superstitious practices are more prevalent at the top of the order.

Does such kind of a belief system have an impact on the corporate culture? The latest TeamLease study, in the Indian context, goes on to say that more than 48 percent of the respondents felt that practicing superstition at the workplace has had a positive effect and modern organizations impose fewer restrictions on such practices.



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