The two antagonists had some months earlier signed a page agreement in which they pledged not to misrepresent themselves or each other in their ads, with rules provided for resolving any disputes that might arise.
Since the early s Kaplan had been operating in the red, with annual losses reportedly reaching the millions. Princeton was continuing to gain ground, and Kaplan needed a strong leader to get it back on track. In June the company promoted a relative newcomer, year-old Jonathan Grayer, to the posts of president and CEO. Grayer, a Harvard graduate, had worked for Post unit Newsweek magazine's marketing department before starting at Kaplan in as a regional operations director. He quickly drew notice for his creativity and business savvy, and his rise through the ranks was swift.
After being placed in charge, Grayer began to hire executives from a wide range of different corporations, and they soon began investing millions to improve the firm's courses and launch lines of books, software, and instructional videos. In early Kaplan was again the focus of controversy when the Educational Testing Service accused the firm of sending trained test-takers to the new computerized version of the GRE for purposes of helping its students cheat. Kaplan had in fact sparked the furor by sending a list of questions its staffers had memorized from the test to the ETS, claiming it wanted to make the testing service aware that it was frequently repeating the same ones.
The embarrassed ETS immediately filed suit on grounds of copyright infringement, breach of contract, and fraud. The ETS, for its part, had suspended the test a week after Kaplan made its claim and later reissued it with a larger pool of questions.
The year also saw the launch of Kaplan's first web site, www. The company had initiated its online presence the preceding summer on America Online, but waited until its case against Princeton Review was settled to go forward with its own independent site. The web site and the company's increasing array of software offerings were the work of a new division, Kaplan Interactive.
In the spring of the company also introduced a student loan information program, which was offered in conjunction with UBL Educational Loan Center. Kaplan would offer counseling, seminars, printed and online materials, and a toll-free telephone number to assist students in finding loans, and UBL would gain access to Kaplan's extensive database of loan prospects.
The year also saw Kaplan acquire Score! Learning, Inc. In Kaplan and Princeton skirmished again, this time after Kaplan sued the latter over misleading claims on the covers of some of its software boxes. Princeton settled out of court, agreeing to send corrective stickers to stores to cover the incorrect information and to amend future printings. Also during the year, Kaplan acquired the Lendman Group, a year-old Virginia firm that produced job fairs for technology, sales, and marketing companies.
Lendman had developed software that could manage large numbers of resumes, as well. Expansion to the East Coast was soon planned. A few months later Kaplan acquired Perfect Access, Inc. Dearborn's offerings included titles on real estate, business, and finance. Kaplan also opened its largest branch office to date in Greenwich Village, New York.
The 34,square-foot site offered preparation courses for the New York high school admissions test, as well as various college and graduate school admissions tests and professional licensing examinations. The facility included an auditorium that seated and a computer training room that could handle students. Kaplan's headquarters remained uptown on 56th Street, at which location English language classes, admissions counseling, and a range of test preparation services were offered.
The company now had more than permanent centers and 1, satellite sites in the United States and abroad. The fall of saw Kaplan take one of its boldest steps ever when it created the first online law school, Concord University School of Law. Concord, initially accredited only in California, operated out of Kaplan's Los Angeles office and offered a four-year degree program at a substantial cost savings over traditional schools. A total of 80 students enrolled for the first class, which started in December.
Established in , Kaplan is the world leader in the test prep industry. With a comprehensive menu of online offerings and a complete array of books, Kaplan offers preparation for more than 90 standardized tests, including entrance exams for secondary school, college and graduate school, as well as English language and professional licensing exams.
Kaplan also provides private tutoring and graduate admissions consulting services. Kaplan Ventures www. Press Release. Kaplan Ventures Invests in iProf.
He found this "Thorough but narrow, practical rather than theoretical". The salary-less position required one to study in one's own time, and gave limited support when attempting to pass a set of demanding examinations.
There were no exemptions and failing one paper at a sitting meant that you had to retake them all a practice that continued well into the s. Pass rates were, therefore, relatively low, compared with modern expectations, despite it weighing down on the student's personal finances.
On the other side of the Atlantic, Stanley Kaplan starts tutoring students in the basement of his parents' Brooklyn home, New York. Many of his students were from immigrant families, eager to pursue higher education and achieve success in America. Face-to-face accountancy tuition is born when V. In the s, trainee accountants had to pay for their own training and even pay to work. This led to an exclusive profession, usually restricted to those who had wealthy families.
Anderson also introduced a unique personalised method of training. The whole process was based on an in-depth understanding of the concept of learning, backed up by tailored feedback. These are still the guiding principles that training providers, such as Kaplan, apply today. Before , no firm could have more than 20 partners. The Act of repealed this, resulting in a merger spree and allowing the growth of national and global accountancy firms.
Due to the growth of national accountancy firms, national training companies also began to develop. One of the first training providers to grow in the wake of these shifts was the Financial Training Company FTC , which opened offices across the country starting with Manchester and Leeds. FTC quickly became a very successful public company and in it was floated on the London Stock Exchange.
Between the 70s and early 90s, accountancy tuition flourished with many new providers, mergers and acquisitions. Kaplan offers apprenticeships to school leavers as an alternative route to accountancy qualification.
Nowadays, Kaplan is a leading apprenticeship training provider in both Accountancy and Financial Services, training over 3, apprentices each year across the country. By the tuition market had grown considerably, with many students choosing to study accountancy across a variety of professional bodies.
Tuition providers had become global institutions, offering a whole range of courses both across the UK and overseas.
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